For immediate release: 5/28/20
Exeter, RI: Earlier this year, SW-MOTECH publicly announced that they will be opening their western headquarters here in the USA. Based in Portland, Oregon, SW-MOTECH USA will begin serving customers starting June 1, 2020. This comes as an effort to support Twisted Throttle ’s growing US operations with additional in-stock inventory, promotional funding and technical support.
In 2002, Erik Stephens, founder and CEO of Twisted Throttle , purchased his first group buy of Suzuki V-Strom 1000 products from the German company SW-MOTECH. What started as a favor to fellow members of the online motorcycle forum “StromTroopers” quickly turned into an unrelenting side hustle for Erik, who already worked long hours as an engineer. With the help of a small team of family and friends, Erik was able to keep up with the growing demand and eventually launched Twisted Throttle as the official US distributor of SW-MOTECH products. “The founders of SW-MOTECH, Juergen Swora in particular, took a chance on Twisted Throttle (me) in 2002 when we had no history in the industry by filling our first V-Strom group buy order, referring dealers to us, and introducing us to other European accessory manufacturers that we could work with. Once we started with SW-MOTECH, many other brands rapidly fell into place, including MRA, Givi and R&G. SW-MOTECH was a catalyst in the founding of Twisted Throttle,” says Erik.
For the last 18 years, Twisted Throttle has taken the lead for SW-MOTECH business this side of the big pond, creating a strong foundation of brand awareness for SW-MOTECH in the states, primarily across the adventure and sport touring segments of the motorcycle industry. Over the years, the Twisted Throttle team also played crucial roles in product development and redesign for many motorcycles. “Twisted Throttle and SW-MOTECH have worked closely to respond to customer feedback. Over time, we developed the ability to prototype new products in the SW-MOTECH brand from within the USA, including many of the products for North American bikes like the KLR650, DRZ-400, DR650, and the Canadian version of the Honda Varadero. When Euro-designed items didn’t fit USA bikes, we’d test fit and develop adapters or do in-the-field research at events doing installations, then send drawings or information back to SW to allow them to modify their products to have one version for the world. Throughout the many team projects, one thing has remained constant: the drive to improve the riding experience through gear that’s easy to install and doesn’t fail you or distract you in the field,” states Erik.
Twisted Throttle and Twisted Distributing will continue to support SW-MOTECH retail and dealer sales in the United States for the foreseeable future. With the addition of SW-MOTECH US, Twisted Throttle will be able to offer quicker shipping on more in-stock products and even higher levels of customer support. “My team and I look forward to working with SWM-USA. Our dealer base is sure to benefit from the focused marketing activity and resulting increased brand awareness in the marketplace. Existing dealers and prospective new dealers are welcomed to contact us directly with any questions,” states Ron Santos, Director of Sales.
“Working together, I’m optimistic that we’ll be able to achieve more brand recognition than ever for SW-MOTECH. They’ve hired a great brand marketing team that can focus on growing recognition, and we’ve got solid infrastructure in the USA and Canada, including many active dealers, positive relationships with end users, and a well-known online presence. Putting these together should help both of our companies and improve the customer’s experience through better stock availability and new product information releases.”
About Twisted Throttle : Founded by Erik Stephens (CEO) in 2002, Twisted Throttle is your one-stop-shop for bolt-on motorcycle accessories from your favorite brands like DENALI, DrySpec, SW-MOTECH, R&G, Barkbusters, Givi, Kaoko and many more! Whether you just bought a brand new model or picked up a project bike to get running again, Twisted is the place to find the add-on’s you need; premium LED lighting, hard and soft luggage solutions, protection parts and more! Shop now at: www.TwistedThrottle.com